Kruger Lowveld Tourism is the tourism division of the Kruger Lowveld Chamber of Business and Tourism. The Kruger Lowveld Chamber of Business and Tourism is the custodian of the Kruger Lowveld destination brand. Kruger Lowveld Tourism operates as the official Regional Tourism Organisation (RTO) for the Ehlanzeni District Municipality, represents the interests of the majority of private-sector tourism and leisure operators in the region, and is responsible for destination marketing, visitor services and member services. Kruger Lowveld Tourism also plays an important advocacy role in wider tourism-related issues in the region.
As South Africa’s premier inland tourism and leisure destination, the Kruger Lowveld region includes world-renowned attractions such as the Kruger National Park and surrounding private game reserves, God’s Window, the Blyde River Canyon and Barberton Makhonjwa Geotrail and Genesis Route, as well popular tourist towns such as Sabie, Graskop, Pilgrim’s Rest, Hazyview, White River, Nelspruit, Kaapschehoop and Malalane. Kruger Lowveld broadly follows the boundaries of the Ehlanzeni District Municipality, spanning Komatipoort in the east, Hoedspruit/Acornhoek/Bushbuckridge in the north, Barberton/Badplaas in the south and Lydenburg/Mashishing in the east, with the Mpumalanga capital of Nelspruit at its centre.
Tourism is a very substantial economic driver in the Kruger Lowveld region – at least as important as agriculture and forestry (and associated processing), mining and other services. Moreover, the Kruger Lowveld region is by far the most significant tourism region in Mpumalanga province, contributing over 52% of the province’s total tourism GDP. This is probably because the region is endowed with the world-renowned attractions mentioned above and many more iconic tourism sites, activities and products.
As the official RTO, our management committee members are drawn from the Local Tourism Organisations (LTOs) of each of the towns in the region. This structure is consistent with the institutional arrangements recommended in the National Tourism Sector Strategy (NTSS). Apart from occasional project assistance, Kruger Lowveld Tourism has had no financial or operational support from our district municipality, and thus, is essentially self-funded through membership fees, sponsorship and commissions. In the last financial year, we generated our own funds in excess of R4 million, the bulk of which is spent on destination marketing projects and information office operations.
Kruger Lowveld Tourism’s activities are determined and guided by a well-researched strategy known as our Integrated Visitor Services, which put simply means, attracting visitors to the region, looking after them while they are here and then keeping touch with them once they have departed. This with the aim of increasing stays and money spent in the area.
With growing pressure to go about our business responsibly and the realisation that this is the only way forward, we are also in the process of developing a responsible tourism charter which will commit us as the regional industry as follows:
“We, tourism operators, tourism organisations, governmental and non-governmental organizations, researchers and educators, and citizens, declare our support, motivation, action and commitment to operating a world-class responsible tourism destination that protects and enhances the natural, cultural, social and economic environment.”
Kruger Lowveld Tourism is growing from strength to strength, and as we achieve more, we are confident that our membership numbers will continue to increase. We are creating proud Kruger Lowvelders who are committed to providing all visitors to the region with an exceptional experience in all possible ways because “it’s in our nature”.
We're here to help you, so please feel free to phone us on +27 (0)13 755 1988 or send an email to email@example.com if we can assist in any way.